when companies start sharing their business updates, especially FMCG and auto companies, and if they indicate that rural demand is weak, then stock prices in these sectors may become volatile (go up and down quickly). One major reason for this could be a poor monsoon, which affects farmers’ income and rural spending. It also suggests that investors should keep an eye on agricultural output, because even though the market usually ignores it, it can have a big impact on rural demand and overall economic activity.
economictimes