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when companies start giving their business updates, especially FMCG and auto companies, and if they say that rural demand is weak, then stock prices in these sectors may fluctuate (go up and down). One possible reason for this could be a poor monsoon, which reduces farmers’ income and spending. It also suggests that investors should watch agricultural production data, because even though the market usually ignores it, it can strongly affect rural demand and the overall economy.

economictimes
https://economictimes.indiatimes.com/markets/stocks/news/these-large-caps-have-strong-buy-buy-recos-and-an-upside-potential-of-up-to-24/articleshow/131918790.cms?source=homepage&medium=investment_ideas_header&campaign=prime_discovery

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